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New World

a BRAND NEW WORLD


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New World Development, a premium brand infused with a unique personality defined by The Artisanal Movement. Their core business areas include property development, infrastructure and services, retail, and hotels and serviced apartments, boasting operations in Hong Kong, Mainland China, Macau and numerous major cities.

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The Objective

To provide a fresh look and feel for the 48-year old conglomerate New World Development. A “Brand New World” for a traditional company, that includes a backend built on Drupal - a powerful content management system. We empowered NWD’s creators with access to write and publish editorial content on their corporate website.

My Responsibilities

  • Competitive Market Research

  • Concept and Prototyping

  • UX Architecture

  • Collaborate with Design Agency

  • Write functional specification

  • Project management and execution

The Challenges

Working with an enterprise-level project means relationship building and collaboration with 12 different divisions and their key stakeholders. We wanted to create a web-experience that speaks everyone’s mind and reflect their nature of area/work, beginning from Sales and Marketing, to Corporate Communications, Leasing, Finance and Human Resources. The challenge was to draw the big picture that with everyone’s vision being portrayed, like a big NWD art piece.

Design Journey

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The Outcome

  • A 500%+ increase website traffic usage

  • Increase sales and leasing contracts through ROPO (Research Online Purchase Offline)

  • Increased amount of job applicants