I design, build, and scale digital products.

How I Work

Most products don’t fail because of bad ideas — they fail because of poor execution.

I focus on making things work. Clear thinking, structured design, and decisions that move products forward.

No unnecessary complexity. No design theatre. Just work that delivers.

Approach

I operate across the full product lifecycle — from shaping early concepts to shipping and scaling real products.

Strategy and execution go hand in hand. The goal is not just to define a direction, but to make sure it actually gets built properly.

I work closely with business and engineering to turn ideas into outcomes.

Experience

My work spans startups, agencies, and enterprise environments — across fintech, health-tech, and luxury retail.

From 0→1 product launches to scaling platforms used by millions, I focus on usability, clarity, and measurable impact.

Selected Work

Background

I didn’t start in design. I started in banking in Germany — and quickly realised it wasn’t where I could create real impact.

I went back to study Media Systems Engineering, graduating top of my class and publishing work on 3D animation and motion capture.

In 2010, I moved to Hong Kong and built my career across agencies, startups, and in-house leadership roles.

Beyond

I’m interested in building products that create real value — not just better interfaces.

I also spend time mentoring designers and helping teams improve how they think about UX.