Clé de Peau Beauté - Radiance Journey
The new Radiant Cushion Foundation by the luxury beauty brand Clé de Peau Beauté is inspired by the lavish radiance of Pavée-set diamond and infused with its brand exclusive skincare ingredients and advanced technology. Helping it’s high-class customer to hydrate their skin all day long and improves clarity and glow. Their skin is illuminated with natural dewy radiance.
The Objective
The “Radiant Cushion Foundation”, Clé de Peau Beauté biggest product launch in 2018, is a luxurious skincare product that creates a look of exquisite luminosity instantly, delivering an all-day wear and 24-hour moisture to its high-class customer segment. For its launch event in July 2018, the brand was looking for a digital online-to-offline event experience across different touch-points.
My Responsibilities
To create service design experiences for event guests to:
Event User Journey
Event registration portal
Photoshoot booth portal
Campaign Website
Customer Journey
Campaign Website Concept and Final Design
Event Registration
The Outcome
An exciting O2O Experience that delivered following results:
400 Attendees
39,000 Website traffic
250 Newsletter signups
240 personalized videos sent to event guests
